Søstrene Grene Dublin: Stores, Hours, and FAQ (2025)

Walk into any Søstrene Grene store in Dublin and you’ll notice the quiet buzz of people browsing candle jars, craft kits, and kitchen gadgets, each item priced low enough to feel like a small indulgence. The first Irish store, on South Great George’s Street, opened in August 2018, and today three locations dot the city – this guide covers everything from exact opening hours to the story behind the name and why it has nothing to do with IKEA.

Stores in Ireland: 3 (George’s Street, Dun Laoghaire, Blanchardstown) ·
Year founded: 1973 (Aarhus, Denmark) ·
Global stores: More than 250 across 13+ countries ·
Opening hours (George’s Street): Mon–Fri 10am–7pm, Sat 10am–6pm, Sun 12pm–6pm ·
Ownership: Private (not owned by IKEA or Flying Tiger)

Three Dublin stores, one pattern: each location mirrors the same affordable Danish design formula, but hours and addresses vary.

Does IKEA own Søstrene Grene?

No. Søstrene Grene is a privately held company founded by the Knudsen family in 1973. It is operated by Søstrene Grenes Import A/S in Aarhus, Denmark – Søstrene Grene corporate website (owner entity). There is no corporate relationship with IKEA (owned by Ingka Group) or Flying Tiger (owned by Zebra A/S).

Who owns Søstrene Grene?

• The Knudsen family retains full ownership – Søstrene Grene (official site)
• No public filings show any external investor controlling stake

The pattern: while many shoppers assume a connection due to the similar Scandinavian design aesthetic, the ownership structure is entirely separate. The catch is that both brands trade on a “Danish design” halo that can blur lines in consumers’ minds.

Why are Søstrene Grene so cheap?

Direct sourcing from manufacturers and lean store operations keep prices low. The brand sells thousands of items – hobby kits, home decor, stationery – with limited profit margins per unit. Customer reviews on Yelp (user reviews) consistently praise the value for money.

How does Søstrene Grene keep prices low?

• Direct relationships with factories, cutting out middlemen
• No-frills store design and compact floor plans
• High inventory turnover with frequent new arrivals

Why this matters: the low-price strategy creates a “treasure hunt” experience that drives repeat visits. For shoppers in Dublin’s competitive retail landscape, it positions Søstrene Grene as a reliable source of affordable impulse buys.

The implication: the offline-only model protects margins but limits growth in an increasingly digital retail environment.

What does Søstrene Grene mean and what does it stand for?

In Danish, Søstrene Grene translates to “The Grene Sisters” or “The Green Sisters.” The name comes from the founder’s granddaughters, Anna and Clara Grene – Søstrene Grene (brand history). The brand stands for cosiness, creativity, and affordable design.

What does the name mean in English?

The literal translation is “The Green sisters.” The choice of “Grene” (an old Danish spelling) gives the name a vintage, homely feel. Unlike Flying Tiger, which leans into novelty, Søstrene Grene focuses on interior decorating and hobbies.

The trade-off: the name can be confusing for English-speaking shoppers. Many assume it means “sisters and green” or misspell it as “Sostrene Grene.” But the meaning is woven into the brand’s identity of family and warmth.

Is Søstrene Grene the same company as Flying Tiger?

No. Both are Danish, but they are separate entities. Flying Tiger is owned by Zebra A/S. Søstrene Grene focuses on interior and hobby items, while Flying Tiger leans toward party supplies and novelty goods.

Similarities and differences

• Both Danish, both low-priced, both have a “discovery” shopping model
• Søstrene Grene: more homeware, craft kits, and stationary
• Flying Tiger: more toys, party items, and impulse gadgets

The catch: the two brands are often confused by shoppers, especially outside Denmark. But inside Dublin, each has carved a distinct niche – Søstrene Grene appeals to the home-decor crowd, while Flying Tiger attracts families looking for cheap party supplies.

Why is Søstrene Grene so popular and what are its Dublin stores?

The brand’s unique product mix, low prices, and Instagram-friendly aesthetic drive its popularity. Dublin stores on George’s Street, in Dun Laoghaire, and Blanchardstown each offer the same curated selection – Søstrene Grene store locator. The George’s Street location is the largest in Ireland, with opening hours as listed above.

What makes it a popular shopping destination?

• Thousands of items under €10
• Rotating seasonal collections (Christmas, Easter, Halloween)
• Strong visual merchandising that drives social media shares

The pattern: every visit offers something new, which keeps customers coming back. For Dublin shoppers, the convenience of three city-region locations means a store is never far away.

The pattern: the George’s Street location serves as a flagship that anchors the brand’s presence in the city.

Pros and cons of shopping at Søstrene Grene Dublin

For Dublin shoppers who prioritise low prices and a fun browsing experience, the upsides clearly outweigh the downsides. But anyone expecting heirloom-quality goods should adjust expectations.

Timeline of Søstrene Grene in Dublin

• 1973 – First store opens in Aarhus, Denmark – Søstrene Grene (company history)
• 2018 – First Irish store opens in Dun Laoghaire – Dublin Town (local business authority)
• 2018 – Largest Irish store opens on South Great George’s Street (69-70) – Dublin Town
• 2023 – Blanchardstown store opens (third Dublin location) – Søstrene Grene store locator
• 2024–2025 – Continued UK and Ireland expansion, part of “Nordic invaders” high-street trend

The pattern: each new Dublin store followed the same successful formula – a central or suburban location with high foot traffic, a compact floor plan, and the full range of affordable homeware.

What’s confirmed and what’s still unclear

The confirmed facts are well-sourced, while the unclear areas leave room for further investigation.

What shoppers say

“The store on South Great George’s Street is an iconic premises for the retailer’s Irish expansion.”

– Dublin Town (local business authority), store opening article

“Søstrene Grene sells cosy homeware, DIY supplies, furniture, and seasonal decorations.”

– Apple Maps listing, business profile

Frequently asked questions

For Dublin shoppers on the hunt for affordable Scandinavian design, the choice is clear: Søstrene Grene’s expanding footprint means more access to low-priced homeware and hobby items. But as the “Nordic invaders” trend brings more players to the Irish high street, the brand’s biggest challenge will be maintaining its price advantage without sacrificing the curated experience that makes people walk through the door.