Dan Dooley Car Sales: Used Cars in Limerick Reviews

In Knocklong, a small village off the main N24 road between Limerick and Tipperary, a car dealership has outlasted empires of showroom chains and online-only sellers. Dan Dooley Car Sales opened its garage doors in July 1961, and more than six decades later, it is still in the same family, now authorised for Fiat, Jeep, and its longstanding Ford Centre.

Established: 1961 ·
Location: Knocklong, Limerick ·
Family-run: Over 65 years ·
Current brands: Ford, Fiat, Jeep ·
Inventory example: 49 cars (Carzone)

Key Facts at a Glance

The table below consolidates verified information about Dan Dooley Car Sales, drawn from their official site and leading Irish automotive marketplaces.

Dan Dooley Car Sales Used Cars

When someone searches for used cars in the Limerick area, Dan Dooley Car Sales appears across multiple marketplaces with a varied inventory that goes well beyond Ford. While the Ford Centre branding remains central to their identity, their listings show vehicles from Volvo, Hyundai, Audi, and Skoda, reflecting the reality that a rural dealership serving Knocklong and the broader Munster region must stock what customers actually want to buy.

Current examples from their DoneDeal listings include a Ford Fiesta 1.1 Zetec priced at €14,950, a Ford Kuga St-line X at €34,950, and a Skoda Kodiaq 7S Style at €34,950 with a finance option of €572 per month. The Ford Focus 1.5 Tdci Vignale appears at €24,950, while higher-end options like a Volvo XC90 are listed at €57,750. This price range—from budget-friendly to premium—suggests the dealership serves a wide cross-section of buyers, from first-time drivers to families upgrading to seven-seaters.

The Carzone platform lists 49 cars directly attributed to the dealership, while their DoneDeal presence shows the broader inventory including commercial vehicles like the Ford Transit Courier. Each vehicle is presented as safety inspected with guarantees, a point emphasised across their official site and marketplace listings.

Available Inventory

• Ford Fiesta 1.1 Zetec – €14,950
• Ford Focus 1.5 Tdci Vignale – €24,950
• Ford Kuga St-line X – €34,950
• Skoda Kodiaq 7S Style – €34,950 (€572/month finance)
• Volvo XC90 – €57,750

Ford Models

Ford remains the dominant brand in their inventory, which aligns with their Ford Centre designation. The Fiesta and Focus serve the compact hatchback and family segments, while the Kuga addresses the popular crossover market. Their commercial vehicle options, including Transit models, suggest they also serve business buyers in the Limerick and Tipperary catchment area.

Pricing and Stock

Pricing on DoneDeal appears competitive with national averages for equivalent models and years. The €14,950 Ford Fiesta represents an entry point for budget-conscious buyers, while the €34,950 Skoda Kodiaq demonstrates they are not exclusively focused on Ford products—their authorisation as a Fiat and Jeep dealer extends this multi-brand approach into new vehicle territory.

Dan Dooley Car Sales Reviews

Customer feedback for Dan Dooley Car Sales tells a story of two distinct experience types—those who bought and those who left frustrated. Understanding both matters for anyone considering a purchase, particularly because the positive reviews are specific enough to reveal what the dealership does well, while the negative feedback raises questions about operational priorities.

Carzone aggregates 103 reviews for the dealership, producing an overall rating of 4.5 out of 5. This score places them solidly above average for Irish dealers, though the distribution of individual ratings matters as much as the aggregate. Specific testimonials highlight individual staff members by name, which adds credibility to the positive feedback.

Customer Feedback

“We just bought a car from Dan Dooley. Eddie the salesman was top class—good communication and the car we purchased was in top condition, comes with full service history.”

— Verified Buyer via Dan Dooley Car Sales

“Recently bought a Ford Focus from here. I dealt with Johnny who was very helpful throughout the process. Would definitely recommend—very professional and car was in excellent condition.”

— Verified Buyer via Carzone.ie

Service Quality

The positive reviews consistently mention two elements: named salespeople and vehicle condition. Eddie and Johnny appear in testimonials as representatives of a broader culture that the dealership’s own site explicitly markets—quality service, clean facilities, and modern equipment. The emphasis on full service history and top condition suggests Dan Dooley invests in presentation and transparency, not just sales.

The critical review, appearing on Tripadvisor, criticises what the poster describes as poor signage and interprets this as evidence that “Dan Dooley does not make good customer service a top priority.” However, this post is notable for several reasons: it appears on a forum discussing car rentals rather than sales, the author acknowledges uncertainty about whether they are reviewing the correct Dan Dooley entity, and Tripadvisor’s own content flags it as potentially relating to Dan Dooley Car Rental, a separate business. This raises questions about whether the criticism applies to the sales dealership at all.

Pros and Cons

Dan Dooley Ford Centre Used Cars

The Ford Centre designation represents Dan Dooley’s historical core business—selling and servicing Ford vehicles to customers across Limerick, Tipperary, and the wider Munster region. For decades, this was likely the only brand connection the dealership maintained, but a recent appointment by Gowan Auto has fundamentally altered their brand portfolio.

Gowan Auto, the official importer for Fiat and Jeep in Ireland, appointed Dan Dooley Car Sales as an authorised dealer for Fiat, Fiat Professional, and Jeep. The announcement on Fiat.ie explicitly states that the appointment “strengthens Fiat/Jeep presence in Munster region,” indicating that Gowan Auto sees Dan Dooley as a strategic partner for expanding into rural areas where major dealership networks have limited coverage.

Ford-Specific Stock

Ford-specific stock remains the largest component of their inventory. The Fiesta, Focus, and Kuga represent the volume sellers in the Irish market, with pricing that competes directly with urban dealerships while offering the advantage of personalised service that large showrooms often struggle to replicate. Commercial vehicles like the Ford Transit Courier add another dimension, serving both retail and business customers.

Knocklong Location

The dealership sits at The Cross in Knocklong, addressed as V35 D293, positioning it off the N24 corridor that connects Limerick city to Cashel and beyond. This location makes it accessible from both Limerick and Tipperary while keeping overhead costs lower than a city-centre showroom. For customers willing to travel 30-40 minutes from Limerick city, the location offers a viable alternative to congested urban dealerships.

Other Brands

The DoneDeal listings confirm that Ford Centre branding does not restrict the dealership to Ford-only stock. Volvo, Hyundai, Audi, and Skoda vehicles appear alongside Ford models, suggesting Dan Dooley purchases stock from auctions, trade-ins, and regional distributors to maintain variety. This approach keeps the dealership competitive with online-only sellers who aggregate inventory across multiple manufacturers.

Dan Dooley Knocklong

Knocklong is a small village in County Limerick, population roughly 300, that sits between the county capital and the Tipperary border. Finding a long-established car dealership here—one that has survived for more than six decades through economic cycles, industry consolidation, and the rise of online car sales—requires understanding what the village offers and what the dealership offers in return.

The official address is The Cross, Knocklong, V35 D293, Limerick, Ireland. This appears consistently across Carzone, DoneDeal, and the dealership’s own website, confirming a stable physical location with multiple online presences. Visitors using GPS navigation to the N24 corridor will find the Cross clearly marked, and the dealership’s visibility from the main road—despite the Tripadvisor criticism about signage—means regular passing traffic provides organic brand awareness for passing motorists.

Dealership Address

The Cross, Knocklong, V35 D293, Limerick, Ireland. For those unfamiliar with the area, Knocklong is approximately 30 minutes east of Limerick city on the N24, positioned between Hospital and Solohead. The village centre consists of a cross roads with the dealership visible from multiple directions, though directional signage from the main road could be more prominent. For those interested in the game’s mechanics, a comprehensive Sonic X Shadow Generations guide is available at Sonic X Shadow Generations guide.

Contact Details

Contact appears to be available through the DoneDeal contact page and the official Dan Dooley Car Sales website. Their marketplace profiles include direct messaging options, while the dealership’s own site emphasises their readiness to handle enquiries via standard business channels. Personnel are described as factory trained and certified, suggesting technical competence alongside sales capability.

Visit Info

Buyers who prefer to see vehicles before purchasing will find the Knocklong location manageable from Limerick city with a 30-40 minute drive. The rural setting means ample parking space, and the family-run nature of the business suggests flexible appointment arrangements. However, travelling specifically to view one vehicle without prior confirmation carries risk—checking availability via DoneDeal or Carzone before visiting reduces the chance of a wasted journey.

Dan Dooley DoneDeal

DoneDeal.ie claims to be Ireland’s largest motor marketplace, hosting listings from thousands of private sellers and hundreds of dealers. Dan Dooley maintains an active dealer presence on both the Irish (.ie) and UK (.co.uk) versions of the platform, using the Dan Dooley Ford Centre name on these listings rather than the full Dan Dooley Car Sales branding.

The dealer page on DoneDeal.ie presents their current inventory with photos, pricing, and basic specifications. Vehicles display the dealership’s contact information alongside the listing, and the DoneDeal messaging system allows enquiries without revealing personal contact details. This approach protects buyer privacy while enabling direct communication with the sales team.

Listings on DoneDeal

The DoneDeal.ie dealer page shows vehicles across multiple brands, with prices ranging from approximately €14,950 for the Ford Fiesta 1.1 Zetec to over €57,000 for the Volvo XC90. Each listing includes multiple photos, vehicle specifications, and where available, service history documentation. Finance options appear on select vehicles, showing monthly payment figures alongside the purchase price.

How to Browse

Browsing Dan Dooley Ford Centre on DoneDeal requires visiting their dealer page directly or using the platform’s filtering tools to show only dealers in the Limerick area. The listings sort by date added by default, meaning newest arrivals appear first. Filter options allow sorting by price, mileage, and fuel type, useful for buyers with specific requirements.

Current Deals

Current pricing examples from the DoneDeal listings include the Ford Fiesta 1.1 Zetec at €14,950, the Ford Focus 1.5 Tdci Vignale at €24,950, the Ford Kuga St-line X at €34,950, the Skoda Kodiaq 7S Style at €34,950 with €572 per month finance, and the Volvo XC90 at €57,750. These prices position Dan Dooley within the competitive range for equivalent models across Irish used car markets.

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Frequently Asked Questions

Summary

Dan Dooley Car Sales occupies an unusual position in the Irish used car market: a family-run rural dealership that has survived six decades of industry disruption while expanding from Ford Centre roots into authorised Fiat and Jeep representation. Their 49 vehicles on Carzone, 103 reviews averaging 4.5/5, and active DoneDeal listings demonstrate operational legitimacy, while specific testimonials naming Eddie and Johnny provide credible evidence of the personal service that distinguishes independent dealers from corporate chains.

For Limerick buyers weighing Dan Dooley against city-centre alternatives, the calculation involves trade-offs: personalised attention and multi-brand inventory versus the convenience of closer proximity. The Fiat and Jeep authorisation adds official new vehicle capability to a used car business that already serves diverse customer segments with vehicles priced from €14,950 to €57,750. The rural Knocklong location keeps costs manageable and allows the family approach to persist, but requires willingness to travel beyond the city.

For buyers in the Knocklong and Tipperary corridor, the choice is clearer: Dan Dooley Car Sales offers locally accessible, reviewed, and competitively priced options across multiple brands with documented service quality. The alternative—travelling to Limerick city or buying online without physical inspection—carries different risks that may outweigh the minor inconvenience of a 30-minute drive to The Cross.